The Melanoma Research Alliance (MRA) respects your privacy and is committed to protecting it. We provide this statement to inform you of our privacy policy and practices.

MRA uses personal information to better understand your needs and interests, and to provide you with an improved user experience. Once you choose to provide us with personal information, it will only be used to support your relationship with MRA. We will not sell, rent, lease, or give your personally identifiable information to unaffiliated or non-partner third-parties.

This privacy statement covers personally identifiable information, anonymous data collection and aggregate reporting. Personally identifiable information is any information that is associated with your name or personal identity. Anonymous (non-personal) information is data about usage and service operation, reported in aggregate, which is not associated to a specific personal identity.

What we collect
On the MRA web site, you can order content, make donations, register for events, make information requests, or sign up to receive news and information from us. The types of personal information you provide to us on these pages may include name, address, phone, e-mail address, user IDs and passwords, billing information, transaction, credit card information and contact preferences.

Anonymous (non-personal) data we collect may include the pages visited on, unique URLs visited within our web site, browser type and IP address. Most anonymous data is collected via cookies or other analysis technologies.

MRA does not knowingly collect information from children under the age of 13 and our products and services do not target information to children under 13. MRA is committed to protecting the privacy needs of children and we encourage parents to take an active role in your child's online activities and interests.

How we use information
The Melanoma Research Alliance uses your information to help us understand your needs and interests and provide you with an improved user experience. Specifically, we use your information to help you complete a transaction or order related to MRA charitable contributions, publications, events, or content, to communicate with you, to provide service and support, to update you on publications and programs (sometimes co-hosted with partner organizations), and to personalize your user experience. Credit card information is used only for payment processing and fraud prevention, and is not used for other purposes.

Data collected online may also be combined with information you provide through other sources, such as conferences or personal contacts with staff from MRA.

Anonymous (non-personal) data is aggregated for reporting about our web site usability, performance, and effectiveness. It is used to improve the customer experience, usability and site content.

Data Subject Rights
The Melanoma Research Alliance strives to keep your personally identifiable information accurate. In relation to your personally identifiable information, you have certain rights.   A summary of these rights and how they can be exercised is set out below.  If you would like to exercise one of these rights, please send your request to   

Right to access and/or correct your personal information: You have the right to access the personal information that we have about you.  You also have the right to receive a copy of the information, in most circumstances.  You also have the right to have us correct any personal information that may be incorrect.

Right to restrict use of your personal information: You have the right to request that we delete your personal information.  If you would like to unsubscribe to our newsletters or other correspondence, please use the link provided at the bottom of each of your electronic correspondence to manage your email relationship.  Please note that in certain circumstances there may be legal or compliance reasons that will prevent us from removing all of your data.

Right to object to processing your personal information: You have the right to request that we cease processing your personal information. 

Right to data portability: In most cases, you have the right to receive a copy all of your personal data that we hold about you.

Right to lodge a complaint with a supervisory authority: You have the right to complain to the data protection authority in the country where you reside, where you work, or where you believe an infringement of data protection laws has taken place.

To protect your privacy and security, we will take reasonable steps to verify your identity before fulfilling your request.

The Melanoma Research Alliance is committed to ensuring the security of your information. To prevent unauthorized access or disclosure, maintain data accuracy and ensure the appropriate use of the information, we have in place appropriate technical, physical, and managerial procedures to safeguard the information we collect.

The Melanoma Research Alliance maintains a secure on-line environment. All donations and payments are processed using Application Service Providers who have been verified as PCI-DSS compliant and certified by a third party Qualified Security Assessor. Our efforts to secure your payments and prevent credit card fraud help protect your financial data security.

A "cookie" is a small data file transferred by a web site to your computer's hard drive. We send cookies when you surf our site, make purchases, request information, or register yourself for certain events and programs. Accepting the cookies used on our site does not give us access to your Personally Identifiable Information, but we may use the cookies to identify your computer. Many cookies are "session" cookies, meaning the cookie does not stay on your computer after you leave our web site or close your browser. The aggregate information collected permits us to analyze traffic patterns at our site. This can enable us over time to provide a better experience on our site by improving content or personalization and making it easier to use. Cookies that remain on your computer are often called "permanent" cookies. These types of cookies are used to facilitate shopping, personalization and registration services.

Most browsers automatically accept cookies, but you can usually refuse cookies or selectively accept certain cookies by adjusting the preferences in your browser. If you turn off cookies, there may be some features of our site that will not be available to you and some web pages may not display properly. You can find information on popular browsers and how to adjust your cookie preferences at the following web sites:

Google Chrome:



Microsoft Internet Explorer:

The Melanoma Research Alliance does not post third-party ads on its Web site. MRA may use third-party media companies to place ads for its products, programs, and publications on other companies' Web sites. If you view a Web page where a MRA ad appears, the online media company may place a cookie on your computer. This allows the online media company to recognize your computer when it is used to return to that site or measure advertising response. This data is anonymous and is not linked to personal data on your computer or the MRA database. To prevent online media companies from placing cookies on your computer, you will need to visit each media company's web site and use their cookie removal (opt-out) process.

Contacting Us
We value your comments and opinions. If you have comments or questions about our privacy policy, contact us by phone at (202) 336-8935 or e-mail us at

Conditions of Use, Notices, and Revisions

Our business changes constantly. This Notice will change also, and use of information that we gather now is subject to the Privacy Notice in effect at the time of use. We may e-mail periodic reminders of our notices and conditions, unless you have instructed us not to, but you should check our web site frequently to see recent changes.